If reimagination opens the door to possibility, Reframe asks what it really means to step through. Every transformation is a series of choices and this lens makes us pause to ask: what are we saying yes to, and what are we leaving behind?
Reframing takes us beyond the neat confines of the business case. It draws attention to the unsaid conversations; the doubts, tensions, and trade-offs that rarely make it into formal plans but shape how change actually lands. It’s about surfacing those realities rather than pretending they don’t exist.
This lens also sharpens our view of leadership. Reframing requires leaders to invite challenge, to look at issues through multiple lenses, and to resist the comfort of their own narrative. It calls on teams to adopt perspectives wider than their own. to see not just their silo or function, but the shared system they’re part of.
What Reframe leaves us with is the discipline to ask better questions, the honesty to surface hidden truths, and the resilience to hold multiple perspectives at once. In doing so, we see our path forward more clearly — not as a straight line, but as choices navigated together.
Explore more in the Reframe chapter of Whatever Next? and discover how to see your transformation in a new light.
